Lighting the RJ Reynolds exhibit at NACS 2015

Another visual feast for the RJ Reynolds booth at NACS 2015 as designed and executed by our good friends at MC2. Showcasing the acquisition of the Newport brand to the RJR portfolio was a large hanging sign enhanced by our automated lighting. Making use of lighting platforms created by the exhibit designer to uplight the sign, we added color, texture and movement for a vivid presentation of the brand. Also featured were brand vignettes underneath the double deck structure where a combination of LED lighting fixtures and LED tape produced a museum-like presentation along the entire length of the exhibit walls. Add in custom booth-wide audio for a perfect selling environment that was a real standout on the show floor.