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Lighting By Design...Fine Design.

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Trade Show Exhibit Lighting

Over 24 years of experience

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Trusted and proven lighting partner

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Live Event Lighting

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Video Production Lighting

Fine Design Associates, Inc. is a theatrical lighting design firm proudly celebrating 20 years experience in the field of exhibit lighting, trade show lighting, theatrical production, live event lighting and special event lighting.

From the Road

McKesson Ideashare 2017

Desiged and produced by Sparks Exhibits San Fransisco office, this medical conference including the central plaza, show floor and general session has long been a staple of the McKesson program, of which we are very happy to be a part of.

Akamai NAB 2017

Akamai NAB 2017

This booth by MC-2 featured the Akamai “Audience of You” platform and services for OTT customers, as well as the Media Acceleration technology. The SEG fabric header was lit with LED lighting to change color.

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Panasonic Exhibit at NAB 2017

Lighting NAB 2017 Panasonic

This year, Panasonic was at the forefront of the industry with the announcement of the newly formed Panasonic Media Entertainment Company. Providing turn key solutions s a partner in the Sun Trust Park for the Atlanta Braves Organization, PMEC provided all cameras (production/security), broadcast systems, LED walls, lighting and audio for the entire property…all in … Read More >

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CAT VIP/Customer Event ConEx 2017

Another magical creation by MC-2 for the Caterpillar hospitality event at Caesars Palace which ran concurrently during the show over 3 evenings. Taking over all 50000 sq/ft of the Forum Ballroom, the design team created an interesting, kinetic and vibrant environment for the customers to enjoy. After a long day on the floor at ConExpo, … Read More >

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Caterpillar ConExpo 2017 Exhibit Lighting

A truly remakable effort from the MC-2 organization to produce this outstanding stand for Caterpillar at ConEx/ConAgg 2017 in Las Vegas, NV. Weighing in at a sizable 40000sq/ft, the CAT booth is a destination in North hall. This show is only every 3 years and was documented as being the largest ever in North America … Read More >

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Salesforce HIMMS 2017

This very cool space executed by Sparks Exhibits was an immersive environment that included stunning visual elements, theatrical lighting, audio tracks, slick AV technology, aroma cues and brilliant greenery to give attendees a really nice, happy brand experience.

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Monster CES 2017

A very nice presence this year by our return client Monster as designed and executed by the Sparks Exhibits team, giving an old space a fresh, dynamic look to one of the best booth locations ever!

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When I look at some of the award winning work we have produced over the years, there is frequently a common denominator on the team: Fine Design. When real theatrical lighting and dramatic presentations are a must, we seek out Paul for his deep knowledge, comprehensive solutions and excellent delivery. I always know that the lighting component of our projects will be carried out flawlessly and on budget.
Rich McAdam, President MC2 Exhibits
In my over a decade of working with Paul Fine and his team he has been a true creative partner and collaborator. From the innovation he brings to lighting a trade show booth to how he expertly can light a motorcycle like no other, making the chrome shine and gleam like no other. From agency to agency I have been a part of, I was happy to bring along Paul for the ride.
Chuck Santoro - Partner, Chief Creative Proscenium
Exhibit lighting is something that has to be absolutely right the first time because you don’t get a second chance.  It’s like fireworks, or a wedding reception, it has to be perfect the first time. When you only have one chance to get the meal just right, you absolutely need a talented, experienced chef like Paul and his team in the kitchen.
Mark Bendickson Designer + Principal exhibitdesign

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