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The Total Concept in Show and Event Lighting ™

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Exhibits/Events/Environments

Proudly Serving the Industry for Over 25 Years

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Design/Production/Show Site Management

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Activations/Experiential Marketing

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Exhibition Stands/Corporate Lighting

Fine Design Associates, Inc. is a theatrical lighting design firm proudly serving the industry for over 25 years in the field of exhibit lighting, trade show lighting, theatrical production, live event lighting and special event lighting.

From the Road

McKesson Ideashare 2018

Designed and produced by #WeAreSparks, this annual event creates a wide-ranging environment for customer interaction.

Wharton Global Forum New York 2018

Designed and executed by Steel City Displays for The Wharton School. An astounding array of global financial luminaries were brought together as alumni from the storied institution at the University of Pennsylvania. Set in the world class Rose Theatre at Jazz at Lincoln Center, this event was extremely important in the launch of the new … Read More >

Lighting AbbVie DDW 2018

This AbbVie Village designed and executed by Czarnowski showcased three distinct brands of Mavyret, Humira and Creon all in one space at DDW 2018 in Washington DC. The Mavyret booth featured a realistic sky dome with automated lighting providing gently moving clouds, the Creon booth featured daylighting, and Humira was a subtle environment featuring a … Read More >

UNITY HQ GDC 2018

A brilliant activation by #WeAreSparks, a total space transformation resulting in a truly remarkable experience for those invited to UNITY Headquarters in downtown San Francisco, CA. to get an intimate look at an amazing company.

Cooper Tire TMC 2018

Designed and produced by The 20×20 Exhibit Company, this fresh look made its debut at the TMC 2018 show in Atlanta, GA. The design incorporated an intricate modular sign and marked the first time Cooper Tire made use of theatrical lighting for this program.

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Samsung CES 2018

Another stunning project for the MC2 team with a remarkable execution for Samsung at CES 2018. Creating the environment of a cityscape, the marquee property presented innovative solutions across a dynamic range of applications.

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Salesforce NRF 2018

Designed and produced by Sparks Exhibits, this colorful, whimsical and textural space gave the Salesforce team a unique environment for them to engage their many visitors.

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When I look at some of the award winning work we have produced over the years, there is frequently a common denominator on the team: Fine Design. When real theatrical lighting and dramatic presentations are a must, we seek out Paul for his deep knowledge, comprehensive solutions and excellent delivery. I always know that the lighting component of our projects will be carried out flawlessly and on budget.
Rich McAdam, President MC2 Exhibits
In my over a decade of working with Paul Fine and his team he has been a true creative partner and collaborator. From the innovation he brings to lighting a trade show booth to how he expertly can light a motorcycle like no other, making the chrome shine and gleam like no other. From agency to agency I have been a part of, I was happy to bring along Paul for the ride.
Chuck Santoro - Partner, Chief Creative Proscenium
Exhibit lighting is something that has to be absolutely right the first time because you don’t get a second chance.  It’s like fireworks, or a wedding reception, it has to be perfect the first time. When you only have one chance to get the meal just right, you absolutely need a talented, experienced chef like Paul and his team in the kitchen.
Mark Bendickson Designer + Principal exhibitdesign

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