NCTA 2014: Demonstrating Value and Impact for Turner Broadcasting

Fine Design has opened the NCTA ’14 show in Los Angeles, CA where we are pleased to be presenting the Turner Broadcasting booth for a record 18 years straight (our longest, concurrent project beginning from 1995).  A wonderful property designed by Chris Pouler of CPDesign for Jack Morton has always had theatrical lighting woven into the space.  Evolving color starting from the base of bright, white light, LED strip lights provide a welcome blanket for the exterior sheer fabric sign.  The duality of both translucent and opaque lighting treatments allowed us to balance the volume of the exhibit space, the interior invites and directs the viewer toward brand products.  As evidenced in the before and after shots, the exhibit comes alive and presents nicely with theatrical lighting providing great value in setting the complete picture, an engaging, clean environment.