Integrating Theatrical LED Lighting within the booth structure for RECON 2013

Jimmy JohnsFine Design Associates, Inc. was thrilled to provide integrated theatrical lighting within the booth structure for Jimmy John’s Gourmet Sandwich booth at the RECON 2013 show in Las Vegas, Nevada. The “realistic store” booth design required that no gear be obviously visible to distract the eye. With small footprint LED Miro Cubes and White light LED Pars, Fine Design was able to meet the challenge of providing the overall feel of a realistic store as well as highlighting important signage and reduction of the shadows caused by overhead bay lighting. Working closely with Chicago Exhibition Productions, Inc. (CEP, Inc) Fine Design went to the CEP Chicago facility to pre-rig the LED fixtures within the walls, install the fully programmable DMX control system, and provide the masking solutions needed hide the lights within the properties. Important client feedback from the preview was key in allowing minimal onsite changes in during the install period. Fine Design is proud to be part of allowing the people attending RECON 2013 to enjoy a tasty sandwich in the Jimmy John’s booth!