It was a great pleasure to once again be able to participate in a high profile and extremely significant event in the world of modern day technology. On March 14th, Samsung Electronics released the highly anticipated new Galaxy S4 Smart Phone. Fine Design Associates, Inc. as a partner of MC2 Exhibits was part of a highly choreographed marketing and event team assembled of professionals from a host of disciplines. Taking over both the iconic Radio City Music Hall Radio City Music Hall and Times Square in New York City, Samsung presented its U.S. Galaxy S4 launch “Unpacked, episode 1”. With both the official press and public consumer product launch productions, Fine Design was selected to provide the lighting for the environmental portion of the event where attendees could interface with the brilliant new Galaxy S4 product. Once out of the Radio City Music Hall program, attendees were free to interface with the product in the lounge, grand lobby and mezzanine. Simultaneously, there was a high-energy reveal in the center of Times Square in Duffy Park that included a live u-steam feed from the Radio City program. Our lighting led up to the reveal moment with great fanfare. It is just a delight to be working with Samsung and their extended family of production professionals to accomplish what was an amazing launch of a great product!
Photos from Radio City Music Hall
Photos from Times Square