This remarkable space executed by MC-2 was an extremely thoughtful design from the Samsung team that incorporated and used controlled lighting solutions throughout the entire space. It included self revealing walls with internal LED lighting, integrated theatrical lighting and video content in the entrance, magnificent hanging elements and a stunning LED spiral sculpture highlighted with dramatic placement. Really, this space defines how custom exhibits, lighting, messaging, thematic elements and custom fabric can all work together seamlessly to deliver the brand experience to the customer.