Custom exhibits are making great strides in how they use lighting design and technology to deliver memorable brand experiences. LED lighting and the specific way it can be controlled and integrated with other AV media in the exhibit environment is one of the ways the Fine Design team helps are partners produce magnificent brand experiences.
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In my over a decade of working with Paul Fine and his team he has been a true creative partner and collaborator. From the innovation he brings to lighting a trade show booth to how he expertly can light a motorcycle like no other, making the chrome shine and gleam like no other. From agency to agency I have been a part of, I was happy to bring along Paul for the ride.