Please look at this lovely image capture by Olga Minkevich in our support of MC2 Experience and Cheil Worldwide for the Samsung exhibit at CES 2025.  In this expansive destination property, Fine Design is always aware of the dramatic effect lighting may have on a selling environment.  After capturing a sweeping marquee image, take a closer look at the individual spaces as exist with a larger environment created specifically for interaction with attendees.  Area of warmth, hi-tech demo areas and product specific themes all combine to produce the WOW factor Samsung is known for at CES.  What an amazing project team to be a part of.

Our team understands that at high-profile events like CES, exhibit lighting design is more than just illumination; it’s about creating an emotional connection. For Samsung, this meant crafting distinct atmospheres within a unified environment. From the moment attendees were greeted by the sweeping, dramatically lit marquee image, they were drawn into a world of innovation.

Strategic Lighting for Product Showcases:

Within the exhibit, each zone was carefully considered. Warm, inviting light highlighted interactive areas, encouraging hands-on engagement. In the high-tech demo zones, precise LED exhibit lighting accentuated the sleek designs and cutting-edge features of Samsung’s latest products. We employed a range of techniques, including:

• Accent lighting to draw attention to key product details.
• Color temperature adjustments to create specific moods and highlight product colors.
• Dynamic lighting to bring movement and energy to interactive displays.
• Custom lighting fixtures to fit the unique forms of display elements.

Creating the “WOW” Factor:

The challenge was to seamlessly blend these diverse lighting strategies into a cohesive whole, reinforcing Samsung’s brand identity and creating the “WOW” factor they’re known for. Our expertise in tradeshow lighting solutions allowed us to achieve this, ensuring every product, every demo, and every interaction was showcased in its best light.

Beyond Illumination: Enhancing the Attendee Experience:

We understand that portable tradeshow lighting must be durable and adaptable, but it also must be beautiful. We focused on creating a comfortable and engaging environment that encouraged exploration and interaction. Our exhibit display lighting was designed not just to illuminate, but to inspire.

We are incredibly proud to have been part of such an amazing project team. Collaborating with Samsung to bring their vision to life at CES 2025 was a testament to the power of thoughtful and strategic tradeshow exhibit lighting.

Contact Fine Design Associates today to discuss your next tradeshow exhibit lighting project and let us help you illuminate your brand’s vision.