NACS 2013, National Association of Convenience Stores: RJR, Changing the market

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Once again, it is a distinct pleasure to be a part of the RJ Reynolds, Inc. booth, designed and built by MC-2 Exhibits and Environments.  The booth features LED lighting built in to the walls to backlight tension fabric and also contains a healthy amount of automated lighting all synchronized to create an exciting theatrical setting.  Heavy use of RGB-A LED fixtures allows us to match colors in printed graphics to the represent the actual color of the product.  The newly reconfigured booth plan is open, and features a new tension fabric hanging sign for the debut of VUSE, the world’s first entirely digital e-cigarette.  What makes VUSE a game changer here is that not only is it entirely digital, guaranteeing consistency in use, but it is also the first product of its kind to be manufactured and assembled entirely in the USA.  Along with the staple brands of Camel, Santa Fe and Grizzly product lines, the RJR booth is a glowing example of the synergy realized when coupling theatrical lighting with world-class product marketing strategy.

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