It is always exciting to be a part of something new, especially when it is on a grand scale. Dealertrack debuted their brand new 120’ x 40’ booth at the National Automobile Dealer’s Association 2013 (NADA) Show in Orlando this past week. The booth, designed and built by MC2, brings a fresh, modern and sweeping look that presents all the best that the Dealertrack brand has to offer. Theatrical lighting played a major roll in illuminating the large hanging sign, and complimenting the exhibit properties that were internally lit with a saturated blue LED lighting. Making a statement on a crowded show floor can be the difference between getting noticed or being passed by. Working with a very diverse and highly motivated team, Dealertrack comes up a winner on the show floor.